1. Introduction

This policy explains what cookies, including third party cookies, we use on the 1st Line Defence website and how you can refuse or withdraw your consent to cookies.

By accessing and using our website, you are agreeing to the terms of this policy and our Privacy Policy.

By using this website, you consent to the use of cookies and similar technologies by us and our carefully selected third party partners as described in this policy.

2. What are cookies?

Cookies are small text files of letters and numbers that a website puts on your computer or other electronic devices.

Cookies are designed to assist a computer or device to remember something you have done within that website e.g. recognise if you have visited our website before or a specific page you visited for example – and mainly they’re used to improve your user experience.

3. Why does 1st Line Defence use cookies?

This page describes what information cookies gather, how we use it and why we sometimes need to store these cookies.

Like most other websites, we use cookies to distinguish you from other visitors and allow you to navigate between pages more efficiently. The use of cookies enables certain functionality to work correctly, analyses user interaction and generally improves your browsing experience.

To make full use of the website, cookies need to be enabled on your web browser. If you reject or disable cookies, you may experience reduced functionality or certain features may not work.

If you choose not to allow cookies or if you change your cookie preferences, you will still be able to browse the website but your experience may not be as beneficial compared to having cookies enabled.

For more information see ‘How do I change my cookie preferences’ below.

4. When does 1st Line Defence use cookies?

We use cookies for a variety of reasons which we have detailed below, and a cookie will be stored as soon as you visit our website, the same as most other websites, unless you have adjusted your browser settings to limit the use of cookies.

Please also be aware that not all cookies on our website are set by us. We work with third party services who may also set cookies on our website, for example Google, Facebook, LinkedIn and Twitter.

These third-party services are responsible for the cookies they set on our website. If you want further information, please visit the website for the relevant third party and you can also find additional information below.

5. What cookies does 1st Line Defence use?

The cookies used on our website are stored in the following 4 categories:

  1. Strictly Necessary – These cookies are essential, as they project your security and privacy when you use our website, plus they enable you to move around the website and use certain features. These cookies don’t gather information about you that could be used for online advertising or where you’ve visited from. Without these cookies, services like enabling content based on your type of computer or device cannot be provided.
  2. Performance – These cookies collect information about how visitors use our website, for instance how many people visit our website, where they have come from, what pages they visit most and if they get error messages from certain web pages. These cookies are anonymous and don’t collect any information that could identify a specific visitor.
  3. Functionality – These cookies allow our website to remember choices you make (such as the details you’ve entered into our contact form) and provide enhanced features for you.
  4. Targeting and Advertising – These cookies collect information about your browsing habits. For example they can remember that you’ve visited a specific website and share this information with other services, such as advertising platforms like Google Ads for example. Services do this to serve Ads that are more relevant to you and your interests. Although these cookies can track your visits to other websites, they cannot specifically identify a user.
5.1 Description of 1st Line Defence cookies

Cookie policy cookie – (cb-enabled) This cookie remembers that you have reviewed and agreed to our cookie policy notice.

Preferences cookie – (select_menu_1) This cookie remembers what preference option you selected from the ‘How can we help you today?’ module which is used on our Homepage.

5.2 Description of Third Party cookies

The website also uses cookies provided by some trusted third parties, full details can be found below:

Google Analytics – This cookie collects statistical information about how customers use the website so that we can improve the user experience. Follow the link for more information, click here.

Google Analytics is one of the most widespread and trusted analytics platform solutions available, and we use it for helping us to understand how you use the website and ways that we can improve your user experience.

Google Ads – Google’s paid advertising network which tracks performance of advertising campaigns. For more information, go to https://policies.google.com/technologies/ads

Microsoft Bing Ads – Microsoft Bing paid advertising network which tracks performance of advertising campaigns. For more information, go to https://privacy.microsoft.com/en-us/privacystatement

LinkedIn – LinkedIn is used to share posts, update vacancies and track performance of advertising campaigns. For more information, go to https://www.linkedin.com/legal/cookie-policy

Facebook – Facebook is used to allow visitors to stay in touch via social media, share links/stories and track performance of advertising campaigns. For more information, go to https://www.facebook.com/policy.php

Instagram – Instagram is used to allow visitors to stay in touch via social media, share links/stories and track performance of advertising campaigns. For more information, go to https://www.instagram.com/legal/cookies/

Twitter – Twitter is used to allow visitors to stay in touch via social media, share links and track performance of advertising campaigns. For more information, go to https://help.twitter.com/en/rules-and-policies/twitter-cookies and https://business.twitter.com/en/help/ads-policies.html

Hotjar – This cookie provides information like heatmaps and tools for A/B testing. For more information, the ‘about Hotjar’ section of Hotjar’s support site – https://help.hotjar.com/hc/en-us/categories/115001323967-About-Hotjar

We use Hotjar in order to better understand our users’ needs and to optimise this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

6. How do I change my cookie preferences?

Unfortunately in most cases there is no industry standard option for disabling cookies without completely disabling the functionality and features they add to this website.

You may decide not to accept cookies by altering the settings on your web browser. Your browser’s ‘help’ menu should tell you how to block cookies or change your cookie settings.

For more information about how to do this, visit: https://www.allaboutcookies.org/

For more information about cookies visit: https://ico.org.uk/your-data-matters/online/cookies/

To opt out of being tracked by Google Analytics across all websites visit: https://tools.google.com/dlpage/gaoptout

7. Changes to this policy

We may update this policy from time to time and will post any changes on our website. You should check back occasionally and read through the cookie policy again. For your information this policy was last updated 9th June 2020.

8. Contacting us

If you have any questions about cookies or this policy, email us at GDPR@1stlinedefence.co.uk