1. Introduction

This policy explains what cookies, including third party cookies, we use on the 1st Line Defence website and how you can refuse or withdraw your consent to cookies.

By accessing and using our website, you are agreeing to the terms of this policy and our Privacy Policy.

By using this website, you consent to the use of cookies and similar technologies by us and our carefully selected third party partners as described in this policy.

2. What are cookies?

Cookies are small text files of letters and numbers that a website puts on your computer or other electronic devices.

Cookies are designed to assist a computer or device to remember something you have done within that website e.g. recognise if you have visited our website before or a specific page you visited for example – and mainly they’re used to improve your user experience.

3. Why does 1st Line Defence use cookies?

This page describes what information cookies gather, how we use it and why we sometimes need to store these cookies.

Like most other websites, we use cookies to distinguish you from other visitors and allow you to navigate between pages more efficiently. The use of cookies enables certain functionality to work correctly, analyses user interaction and generally improves your browsing experience.

To make full use of the website, cookies need to be enabled on your web browser. If you reject or disable cookies, you may experience reduced functionality or certain features may not work.

If you choose not to allow cookies or if you change your cookie settings, you will still be able to browse the website but your experience may not be as beneficial compared to having cookies enabled.

For more information see ‘How do I change my cookie settings’ below.

4. When does 1st Line Defence use cookies?

We use cookies for a variety of reasons which we have detailed below, and a cookie will be stored as soon as you visit our website, the same as most other websites, unless you have adjusted your browser settings to limit the use of cookies.

Please also be aware that not all cookies on our website are set by us. We work with carefully-selected third party services who may also set cookies on our website, for example Google, Facebook, LinkedIn and Twitter.

These third-party services are responsible for the cookies they set on our website. If you want further information, please visit the website for the relevant third party and you can also find additional information below.

5. What cookies does 1st Line Defence use?

The cookies used on our website are stored in the following 4 categories:

Strictly Necessary – These cookies are needed to enable our website to run and to keep it secure. Without these cookies, services like enabling content based on your type of computer or device you are vising from cannot be served. These cookies do not collect any personal information that can be used for online advertising.

Performance / Analytics – These cookies tell us how customers use our site and provide information to help us improve the website and your browsing experience. These cookies collect information about how many people are using our site or which pages are popular to help us improve customer experience. These cookies are anonymous and do not collect any personal information that could identify a specific visitor.

Functional – These cookies allow our website to remember choices you make (such as the details you have entered into our contact form) and provide enhanced functionality and/or personalised content for you. If you do not allow these cookies then some or all of these services may not function properly.

Marketing – These cookies help us decide which products, services and offers may be relevant for you. We use this data to customise the marketing content you see on websites, apps and social media. They also help us understand the performance of our marketing activities and improve the relevance of the adverts that you see. These cookies are set by us or our carefully-selected third parties.

5.1 Description of 1st Line Defence cookies

Cookie policy notice cookie – (cb-enabled) This cookie remembers that you have reviewed and agreed to our cookie policy notice.

5.2 Description of Third Party cookies

Our website uses cookies set by provided by some carefully-selected third parties, full details can be found below:

Google Analytics – is one of the most widespread and trusted analytic solutions available. This cookie collects information about how customers are using our site to help us improve customer experience. For more information visit: https://policies.google.com/technologies/cookies

Google Ads – is a paid advertising platform which tracks performance of our advertising campaigns. For more information visit: https://policies.google.com/technologies/ads

Microsoft Bing Ads – is a paid advertising platform which tracks performance of advertising campaigns. For more information visit: https://privacy.microsoft.com/en-us/privacystatement

LinkedIn – is used to share posts, update vacancies and track performance of advertising campaigns. For more information visit: https://www.linkedin.com/legal/cookie-policy

Facebook – is used to allow visitors to stay in touch via social media, share links/stories and track performance of advertising campaigns. For more information visit: https://www.facebook.com/policies/cookies/

Instagram – is used to allow visitors to stay in touch via social media, share links/stories and track performance of advertising campaigns. For more information visit: https://www.instagram.com/legal/cookies/

Twitter – is used to allow visitors to stay in touch via social media, share links and track performance of advertising campaigns. For more information visit: https://help.twitter.com/en/rules-and-policies/twitter-cookies and https://business.twitter.com/en/help/ads-policies.html

YouTube – is used to allow visitors to view and share video content and track performance of advertising campaigns. For more information visit: https://policies.google.com/technologies/cookies

Hotjar – is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For more information visit: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookie-Information

Tawk.to – provides functionality for our live-chat service, for more information visit: https://www.tawk.to/privacy-policy/#:~:text=tawk.to%20visitors%20who%20do,without%20the%20aid%20of%20cookies

6. How do I change my cookie settings?

Click the following link to change your cookie settings.

You may also decide not to accept cookies by altering the settings on your web browser.

Your browser’s ‘help’ menu should tell you how to block cookies or change your cookie settings.

For more information about how to do this, visit: https://www.allaboutcookies.org/

For more information about cookies visit: https://ico.org.uk/your-data-matters/online/cookies/

To opt out of being tracked by Google Analytics across all websites visit: https://tools.google.com/dlpage/gaoptout

7. Changes to this policy

We may update this policy from time to time and will post any changes on our website. You should check back occasionally and read through the cookie policy again. For your information this policy was last updated 20th April 2022.

8. Contacting us

If you have any questions about cookies or this policy, email us at GDPR@1stlinedefence.co.uk